What most news outlets in Europe seem to completely ignore is the fact that the iPhone SDK will be USA only for now. There's no way for international publishers to obtain signing certificates or get their software onto the iTunes shop.

It's typical for Apple's US-centric world view. I wonder how long it will take them to get the iTunes software shop working for international customers this time and at which rate; Apples dollar exchange rates are still from the golden years of the american economy.

P.S.: First screenshots of the iPhone SDK are up